baumhaus.digital/Studium Generale/Memes, Mindworms, Memplexes &c./The Second Replicator/Genes and Memes Compared
Gene — replicated via reproduction; vehicle: the body; variation: mutation; selection: survival & reproduction.
Meme — replicated via imitation; vehicle: brains, books, screens; variation: mis-copying, reinterpretation; selection: attention, memorability, usefulness.
Same three-step engine. A completely different substrate.