baumhaus.digital/Studium Generale/Memes, Mindworms, Memplexes &c./Memes in Alltag/From Meme to Memeplex/What Makes a Meme Successful?
easy to remember?
easy to reproduce?
emotionally intense?
funny?
useful?
beautiful?
shocking?
socially rewarded?
already familiar?
And are these the same properties that make a meme good?