baumhaus.digital/Studium Generale/Memes, Mindworms, Memplexes &c./Memes in Alltag/From Meme to Memeplex/Variation
Misremember it.
Translate it.
Improve it.
Simplify it.
Exaggerate it.
Parody it.
Combine it with another meme.
Every transmission is an opportunity for mutation.