baumhaus.digital/Studium Generale/Memes, Mindworms, Memplexes &c./Memes in Alltag/Memes in Alltag/8 · Fashion/Fashion Evolves
Someone adopts a style.
Others notice it.
Some imitate it.
Some exaggerate it.
Some reject it.
Some revive an older version thirty years later.
Replication produces variation; variation produces selection.