Think of one meme you encountered today.

Not necessarily an Internet meme.

Where did you encounter it?

What was its external form?

What did you reconstruct internally?

Did you reproduce it?

Did you modify it?

Why might this particular pattern survive?

gesture?

ritual?

phrase?

melody?

visual convention?

interface convention?

fashion?

social script?

story or belief?

memeplex?

Or perhaps: not a meme at all?

1. What is being copied?

2. Why does this variant survive?

3. What kind of cultural environment does its survival create?