4 · Words

“Actually...”

“However...”

“You know?”

“At the end of the day...”

euh… [øː] , bah oui

блядь, f*ck, vole ...

Language is full of units which seem to "live their own life".

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Catchphrases

A phrase can detach itself from its original situation.

It becomes reusable.

People recognize it.

They repeat it because others recognize it.

Recognition itself can increase its probability of further replication.

Familiarity can become its own selection advantage.