30.09.2026
1 · Contagion
😮 yawning😂 laughter👏 applause👀 looking where everybody else is looking🌊 the stadium waveThese are useful starting examples because copying is immediately visible.But some may be...
30.09.2026
2 · Gestures
🤝 handshake✋ high five👊 fist bump✌ peace sign🫶 hand-heartfinger heartsair quotesA tiny movement can carry socially learned meaning.
30.09.2026
3 · Rituals
🎂 birthday cake + candles + song + wish🥂 touching glasses before drinking🎆 counting down at New Year🪵 knocking on wood🤞 crossing fingers💰 throwing a coin into a fountainMemes ca...

30.09.2026
4 · Words
“Actually...”“However...”“You know?”“At the end of the day...”euh… [øː] , bah ouiблядь, f*ck, vole ...Language is full of units which seem to "live their own life".
30.09.2026
5 · Earworms
A melody enters through the ears.Hours later it is still playing internally.You hum it.Somebody else hears it.Now it may inhabit another mind.An earworm is almost a cartoonishly...
30.09.2026
6 · Drawings
♥ a heart that looks nothing like an anatomical heart★ a five-pointed star☀ a circle with rays🏠 a square house with a triangular roof💡 a light bulb meaning “idea”We learn visual...
30.09.2026
7 · Interface Memes
💾 floppy disk = save🔍 magnifying glass = search⚙ gear = settings🗑 bin = delete♥ heart = like☰ three lines = menuThe original object can disappear while its symbolic descendant s...
30.09.2026
8 · Fashion
ripped jeansmulletsmoustachesCrocsrolling trouser legsparticular sneaker stylesblack clothing in particular creative milieusBodies become media.
30.09.2026
9 · Food & Household Knowledge
family recipessourdough starterscutting sandwiches diagonallyparticular ways of folding pizza“five-second rule”putting a wet phone into riceUseful, useless and questionable prac...
30.09.2026
10 · Social Formats
the elevator pitchbrainstorming with Post-itsthe agenda slidethe TED-style talk“three things I learned...”the Venn diagramthe iceberg diagramSometimes the meme is not the conten...
30.09.2026
11 · Internet Memes
image macrosreaction GIFs“POV:”“starter pack”“nobody: / absolutely nobody:”“tell me X without telling me X”“how it started / how it's going”The Internet did not invent memes. It...
30.09.2026
12 · Stories & Rumours
urban legendsschoolyard rumoursghost stories“a friend of a friend once...”life hacksfolk explanationsStories are compressed, reconstructed and altered every time they move.
30.09.2026
13 · Beliefs
superstitionsstereotypesideas about successideas about beautyideas about what a “proper career” looks likeideas about how families, schools or workplaces should functionAt this ...