illustration of a cognitive schema
"Schema (pl. schemata) is a simple mental image or pattern of action, a form of organizing information that a person uses to interpret the things she sees, hears, smells and touches." (The Piaget Primer, p. 17)
In modern cognitive sciences, we more often use the term mental|cognitive|internal "representations" (C-representations = comprehension|understanding representations; P-representations = production|action representations)